Gilbert Symposium
The Rosalinde and Arthur Gilbert Fund continues to provide resources to the Marketing Academic Area of the UCLA Anderson School of Management by allowing research voices and minds to gather from across the country, and helps support and assist professors in their teaching and research.
The 2024 Gilbert Symposium took place on May 17 at the UCLA Luskin Conference Center.
Honoring Professor Randy Bucklin
Agenda
| 9:00 – 9:15 a.m. | Opening remarks |
| 9:15 – 10:30 a.m. | Wendy De La Rosa (Wharton at UPenn): “Improving Income Elicitation Methods to Increase Income Reporting: Evidence from Two Large-Scale Field Experiments Among Government Benefit Applicants” |
| 10:30 – 10:45 a.m. | Break |
| 10:45 a.m. – 12:00 p.m. | Yuyan Wang (Stanford GSB): “Recommending for a Multi-sided Marketplace: A Multi-Objective Hierarchical Approach” |
| 12:00 – 1:15 p.m. | Lunch |
| 1:15 – 2:30 p.m. | Pradeep Chintagunta (Chicago Booth): “Is (Smart) Technology Really Making Us Dumber? Marketing Analytics Improves the Mental, Managerial and Financial Performance of Entrepreneurs” |
| 2:30 – 2:45 p.m. | Break & Chat |
| 2:45 – 4:00 p.m. | Allie Lieberman (UCLA Anderson): “How Consumption Environments Cue Healthy Behaviors" |
| 4:00 – 4:30 p.m. | Break |
| 4:30 – 6:00 p.m. | Reception at the Courtyard South |