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Fellows

2023-2024 Morrison Center Visiting Fellows

 
Anja Lambrecht

Professor of Marketing
London Business School

Anja Lambrecht

Professor Anja Lambrecht’s research focuses on digital marketing and the digital economy. She has examined how firms can use retargeting to reach out to consumers and how firms can advertise on Twitter to early trend propagators. Her work on digital pricing has examined, among others, freemium pricing for online content sites and mobile apps. Further, her research has covered how spillovers between different economic actors in digital markets can lead to apparent algorithmic bias.

Professor Lambrecht’s work has been published in leading marketing journals, including the Journal of Marketing Research, Marketing Science and Management Science. In 2014, she received the Paul E. Green Award, in 2016 and 2017 she was a finalist for the INFORMS Society of Marketing Science Long Term Impact Award and in 2018 she received the William F. O’Dell Award. She is an Associate Editor at Marketing Science and Management Science.

Professor Lambrecht teaches the electives “Channel and Sales Force Management” and “Measuring Impact in the Digital Economy”.

Before joining London Business School, she was a Visiting Assistant Professor at the UCLA Anderson School of Management and a Visiting Scholar at the Stanford Graduate School of Business. Prior to her academic life, Anja Lambrecht worked as consultant at McKinsey & Company in Frankfurt. Anja has a Ph.D. from Goethe University, Frankfurt. She also holds a Diplom-Kauffrau from Goethe University, Frankfurt and a Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris.

Ilya Morozov
Assistant Professor of Marketing
Kellogg School of Management, Northwestern University

Ilya Morozov

Ilya Morozov is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. His most recent research combines machine learning tools, field experiments, and rigorous economic models to improve personalized product recommendations, optimize the design of online platforms, and understand the effectiveness of online ads.

Professor Morozov holds a Ph.D. in Quantitative Marketing from Stanford Graduate School of Business, an M.Sc. in Economics and Finance from the Center for Monetary and Financial Studies (CEMFI) in Madrid, and a BA in Economics from the Higher School of Economics (HSE) in Moscow

2022-2023 Morrison Center Visiting Fellows

 
Elizabeth Friedman
Assistant Professor of Business
Columbia Business School

Elizabeth Friedman

Elizabeth Friedman is a faculty member at Columbia’s Graduate School of Business. She researches consumer decision making. Her research explores why consumers are often reluctant to buy certain items even when the items provide value, how consumers’ active goals can affect their decision process, and how small changes to the choice context can affect what consumers consider and the resulting choices they make.

Professor Friedman earned a B.A. from the University of Pennsylvania, where she majored in Philosophy, Politics and Economics with a concentration in Choice and Behavior. She received her Ph.D. in marketing from Yale. Prior to pursuing her doctorate, she worked as a management consultant for Monitor Group (Monitor Deloitte) and the New England Consulting Group. Professor Friedman teaches the Behavioral Economics & Decision Making elective course.

Kristen Duke
Assistant Professor of Marketing
Rotman School of Management

Kristen Duke

I am an assistant professor of Marketing at the Rotman School of Management at the University of Toronto. I am also a research fellow in the Behavioral Economics in Action at Rotman (BEAR) center.

My research explores how the structure or framing of choices impacts consumers' judgments, decisions, and experiences. Through this lens, I investigate emotion dynamics, risk and uncertainty, and psychological consequences of technology.

I received a B.A. in Economics and Psychology at The College of New Jersey and a Ph.D. in Marketing at the Rady School of Management, UC San Diego.

2021-2022 Morrison Center Visiting Fellows

 
Stephanie Chen

Assistant Professor of Marketing
London Business School

Stephanie Chen

Dr Stephanie Chen conducts research on the psychological processes that underlie decision making, reasoning, and consumer behaviour. Her research has appeared in top journals such as Psychological Science and Journal of Experimental Psychology: General.

Prior to joining London Business School, Dr Chen was a post-doctoral fellow at the University Of Chicago Booth School Of Business. She earned an AB in Psychology from Princeton University and a PhD in Cognitive Psychology from New York University.

Her prior experience includes working as a consultant at ZS Associates where she helped clients with a wide range of sales and marketing issues.

Sam Maglio

Associate Professor of Marketing & Psychology
University of Toronto Scarborough & Rotman School of Management

Sam Maglio

Sam Maglio is an Associate Professor of Marketing and Psychology at the University of Toronto Scarborough, with a cross-appointment to the Marketing area at Rotman. He conducts research at the interface of cognition, motivation, and affect, with an emphasis on implications for consumer behaviour and wellbeing. He studies how thinking about time and experiencing emotion impact consumer judgments and decisions. He received his B.A. in Psychology and English from Stanford University and his Ph.D. in Social Psychology from New York University.

Tong Guo

Assistant Professor of Marketing
Duke University’s Fuqua School of Business 

Tong Guo

Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo’s research focuses on understanding the causal impact of marketing activities in healthcare and consumer protection. To do so, she uses a collection of methodologies from econometrics, machine learning, quasi-experiments, and online experiments. She published papers on the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her research interests also extend to marijuana legalization and opioid prescriptions, misinformation in ads, consumer relationship management and airline loyalty programs. At Fuqua, Tong teaches Intro to Marketing Analysis in the MMS program.

Tong Guo is the finalist of the 2018 UM ProQuest Distinguished Dissertation Awards, the 2017 AMA Sheth Foundation Doctoral Consortium Fellow, and the 2016 INFORMS Marketing Science Doctoral Consortium Fellow.

Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor.

Andrey Simonov

Associate Professor of Marketing
Columbia Business School

Andrey Simonov

I am an Associate Professor in the Marketing Division of Columbia Business School, an affiliate faculty member in the Department of Economics of Columbia University, and a Research Affiliate of the Centre for Economic Policy Research (CEPR) in London. My research work is in the areas of quantitative marketing, empirical industrial organization, and political economy, and focuses on digital and media markets, such as news, advertising, and video games. My CV is here, Google Scholar profile here. I am one of the organizers of the Virtual Quant Marketing Seminar (VQMS).

Joachim Vosgerau

Full Professor of Marketing
Bocconi University

Joachim Vosgerau

I earned my Diplom in Psychology from University of Konstanz, Germany, and my Ph.D. in Marketing from INSEAD, France. From 2005 to 2013 I served on the marketing faculty at the Tepper School of Business at Carnegie Mellon University, where I was also co-director of the Center for Behavioral and Decision Research (CBDR). From 2013 to 2015, I was on the faculty of the Marketing Department at Tilburg University’s School of Economics and Management, Netherlands. Since 2015, I am on the marketing faculty of Bocconi University in Milan and serve as director of Bocconi’s Experimental Laboratory for the Social Sciences (BELSS).

I have taught marketing and research methods at the undergraduate, graduate, and MBA level, and managerial decision making at the executive level. My research interests are in the realm of consumer behavior, with a specific interest in decision making and preferences under uncertainty, and research methodology.

My research has been published in Science, Marketing Science, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Experimental Psychology: General, Journal of Personality and Social Psychology, Psychological Science, Journal of Behavioral Decision Making, Organizational Behavior and Human Decision Processes, and Behavior Research Methods. I am on the editorial boards of the Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, and the International Journal of Research in Marketing.

Past Visiting Faculty Fellows

Andrew Rhodes

ANDREW RHODES

Andrew Rhodes is an Assistant Professor at the Toulouse School of Economics. His research interests include pricing, advertising, consumer search, and switching costs. He serves as an Associate Editor at both the International Journal of Industrial Organization and the Journal of Industrial Economics.

Dina Mayzlin

DINA MAYZLIN

Dina Mayzlin research focuses on how businesses manage social interactions. She also studies advertising and communication strategies. Professor Mayzlin's research has won a number of awards, including the John D.C. Little Best Paper Award, the ISMS Long Term Impact Award, the O'Dell Long Term Impact Award, and the Frank M. Bass Outstanding Dissertation Award. She serves on the editorial boards of Marketing Science, Journal of Marketing Research, and International Journal of Research in Marketing. Prior joining USC, Professor Mayzlin served on the faculty of Yale University's School of Management.

Eesha Sharma

EESHA SHARMA

Eesha Sharma is Assistant Professor of Business Administration at the Tuck School of Business. Professor Sharma's research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it.

Professor Dr. Marc Fisher

PROFESSOR DR. MARC FISHER

Marc Fisher has been director of the Chair for Marketing and Market Research at the University of Cologne since 2011. He is also an affiliated senior faculty member at the marketing discipline group of UTS Business

Professor Dr. Thomas Otter

THOMAS OTTER

Thomas Otter is professor of marketing at Goethe University Frankfurt. His research focuses on Bayesian modeling with application to marketing. His research has been widely published. He is co-editor of "Quantitative Marketing and Economics" and a member of the editorial review boards of "der markt," "International Journal of Research in Marketing," "Marketing Science," and "Transfer - Webeforschung & Praxis."

Thomas D. Gilovich

THOMAS GILOVICH

Thomas Gilovich is Professor of Psychology at Cornell University. His research interests include everyday judgment and decision-making; critical thinking and belief; egocentrism; optimism, pessimism, satisfaction, and regret; behavioral economics; and experiential and material consumption.

Ed O’Brien

Ed O'Brien

Bio available upon request

Past Doctoral Fellows

 
Mirei Takashima

MIREI TAKASHIMA

Place of Origin: Tokyo, Japan

Education: MBA, 2011, UCLA Anderson School of Management, Los Angeles, California
B.A., 2004, Psychology, Cornell University, New York

Entered program in 2011.

Marissa Sharif Headshot
Marissa Sharif

MARISSA SHARIF

Place of Origin: Fontana, California

B.S., Psychobiology, 2012, University of California, Los Angeles

Entered program in 2012.

Kalyan Rallabandi

Kalyan Rallabandi

Place of Origin: Ambajipeta, India

B.E., Computer Science & Information Technology, Jawaharlal Nehru Technological University, India
MBA, Marketing & Finance, Indian Institute of Management, India
M.A., Economics, University of Texas at Austin

Entered program in 2015.

Jonathan Lim

JONATHAN LIM

Place of Origin: Anaheim, California

Education: B.A., Business Administration, University of California, Irvine
B.A., Psychology, University of California, Irvine

Entered program in 2013.

Keunwoo Kim

KEUNWOO KIM

Place of Origin: Seoul, S. Korea

Education: M.S., 2011, Statistics, University of Chicago
B.S., 2009 Statistics, Mathematics, and Economics, Seoul National University, S. Korea

Entered program in 2011.

Elicia John

Elicia John

Place of Origin: Washington D.C.

Education: BS in Biological Resources Engineering, University of Maryland
Masters in Public Policy, Harvard University

Entered program in 2014.

Li Jiang

Li Jiang

Place of Origin: Beijing, PR China

Education: M.S., 2010, University of Pennsylvania
B.S., 2007, Beijing Normal University

Entered program in 2010.

Dan Yavorsky

Dan Yavorsky

Place of Origin: Portland, Oregon

B.A., Economics, Claremont McKenna College, Claremont, California
MBA, University of California, Los Angeles, California

Entered program in 2014.

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