Stephen Spiller is an Associate Professor of Marketing and Behavioral Decision Making at the UCLA Anderson School of Management, where he has been on the faculty since 2011. In his research, he examines the psychology of fundamental economic concepts. This includes how and when people consider their opportunity costs, how they plan for the future, how they reason about product differentiation, and how they think about stocks versus flows. He also works to translate and disseminate best practices in data analysis and reporting for behavioral researchers. Professor Spiller’s work has been published in leading journals including Journal of Consumer Research, Journal of Marketing Research, Management Science, Psychological Science, and Journal of Consumer Psychology. He received the Eric and E Juline Faculty Excellence in Research Award from UCLA Anderson in 2018, was a 2017 MSI Young Scholar, and was a finalist for the Journal of Marketing Research’s William F. O’Dell Award in 2018. Stephen received his PhD in marketing from Duke University in 2011 and his BA in psychology and economics from the University of Virginia in 2006. Read full bio.