Anderson Lifelong Learning: Communicating for Impact
Contact: Anderson Lifelong Learning
Organizer: UCLA Anderson
Event Description
Bob McCann, Adjunct Professor of Management and Organizations and Director of the Leadership Communication Program, will lead a session where participants will learn how to structure and communicate verbal messages in a manner which is audience centric, concise, memorable, understandable to varied audiences, and persuasive.
Participants will learn how to:
• Define, structure, prioritize, and form messages for optimum effectiveness and impact, and for different types of key constituents
• Instill an audience/target mentality in terms of message choices
• Add power to one’s ideas, make data stick, and make one’s points memorable
Participants will learn how to:
• Define, structure, prioritize, and form messages for optimum effectiveness and impact, and for different types of key constituents
• Instill an audience/target mentality in terms of message choices
• Add power to one’s ideas, make data stick, and make one’s points memorable
About Speaker
Adjunct Professor of Management and Organizations; Director, Leadership Communication Program
Robert M. (Bob) McCann has been creating, directing and teaching Leadership and Management Communication courses across virtually all of UCLA Anderson’s MBA degree programs since coming to UCLA in 2010. He also teaches courses that include: Entrepreneurship; Global Leadership; Persuasion & Leadership; Leading & Doing Business in Thailand; and Doing Business in Southeast Asia in Anderson’s EMBA, FEMBA and full-time MBA programs.
Dr. McCann holds his primary faculty appointment at the UCLA Anderson School of Management, and a secondary appointment at the UCLA Henry Samueli School of Engineering and Applied Science.
Concurrently he is deeply engaged in many of UCLA Anderson’s executive education programs and annually teaches undergraduate classes in communication, global leadership and entrepreneurship at the University of Hong Kong. He is also the Faculty Director and/or Learning Director for multiple programs at UCLA Anderson Executive Education, including Anderson’s PGPX and PGP Pro programs in India and the USA, the Executive Program in Advanced Leadership and Management, and the Geffen School of Medicine Executive Leadership Program. Read full bio.
Dr. McCann holds his primary faculty appointment at the UCLA Anderson School of Management, and a secondary appointment at the UCLA Henry Samueli School of Engineering and Applied Science.
Concurrently he is deeply engaged in many of UCLA Anderson’s executive education programs and annually teaches undergraduate classes in communication, global leadership and entrepreneurship at the University of Hong Kong. He is also the Faculty Director and/or Learning Director for multiple programs at UCLA Anderson Executive Education, including Anderson’s PGPX and PGP Pro programs in India and the USA, the Executive Program in Advanced Leadership and Management, and the Geffen School of Medicine Executive Leadership Program. Read full bio.
About Anderson Lifelong Learning
Anderson Lifelong Learning
is a new, ongoing series of learning sessions led by Anderson faculty and delivered by UCLA Anderson Executive Education offering practical insights to support Anderson alumni’s professional development across three core areas:
- Leadership and Personal Development
- Disruptive Technology
- Managing in the Modern Workplace
Presented By
