Live Case Studies
Contact: Selwyn Miller
Organizer: Ventura
Event Description
Alexandre Bosc, Sport Faction
Sport Faction creates a unique ecosystem that unites collegiate and professional athletes with users through a suite of interconnected mobile sports games. By integrating and monetizing athletes' IPs directly within our games, we not only provide a dynamic platform for fan engagement but also offer athletes a novel avenue for IP monetization. This fusion of technology, sports, and entertainment carves out new opportunities in the digital gaming landscape.
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Issues to discuss at the event :
1. Go-To-Market strategy: What key considerations should shape Sport Faction's go-to-market strategy for the U.S. market? How can we identify the most impactful entry points, partnership opportunities, and marketing tactics that resonate with American sports culture and the sports gaming landscape?
2. IP Monetization in a fragmented market: How can Sport Faction navigate the challenges of monetizing athlete IPs in the highly fragmented U.S. market, with its variety of sports, leagues, and play levels from collegiate to professional?
3. Engaging athletes and users: In what ways can Sport Faction effectively engage both athletes and users within its ecosystem, in light of American users' evolving expectations for mobile gaming and athlete interaction?