Entertainment Career Path
Where You Want to Be
- Content Acquisition
- Corporate Development / Strategy & Business Development
- Corporate Finance
- Distribution
- Marketing
- Partnerships
- Product Management
- Research & Analytics
- Strategy Planning & Operations
Academics
Specializations:
Entertainment Management, Technology Leadership
- Entertainment Marketing
- Intellectual Property for Managers
- Entertainment Law
- Sports Management
- Entertainment Business Models
- Content Creation and Exploitation in the Digital Age
- Innovation in Media and Entertainment through Technology
Applied Management Research (AMR)
Sample Projects
- Developed an integrated marketing strategy and identified the target audience for an independent feature film, analyzing implementation costs in theatrical and ancillary film markets in the U.S.
- Examined brand perception of a leading provider of digital television, and strategically defined future brand positioning recommendations for the Latin American market
- Investigated opportunities to enhance fan loyalty/rewards program for a top sports franchise
- Designed a market entry strategy for the expansion of a top entertainment software publisher and developer into international sales channels
Resources
- Entertainment Management Association Club
- Entertainment Treks to NYC and Silicon Valley
- Center for Media, Entertainment & Sports (MEMES)
- Dinners for Eight with Media Execs
- Pulse Conference
- Entertainment Career Nights
- Alumni Mentoring Program
- Brown Bag Lunch Series
- Entertainment That Matters Speaker Series
- Days-on-the-Job (DOJs)
- Media Industry 101 Workshops
"I made the decision to come to Anderson in large part due to the resources available for exploring entertainment as a career path. With the extensive entertainment curriculum, professors who’ve worked in the industry, a breadth of alumni, and programming and network offered by Entertainment Management Association, I was able to learn about the industry, complete internships, and make connections I never would’ve been able to otherwise. Some of my favorite experiences with the Entertainment Management Association include planning its Career Night and the annual Sundance Film Festival trip. I could not be more excited about the next step in my career, which would not be possible without the help of all the resources at Anderson and the Anderson Parker Career Center."
Nancy Li ('23)
Product Manager, PlayStation
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