- Innovation: Wired arenas, emerging technologies and new fan experiences
- Monetizing fan engagement: Analytics and audience measurement, sports betting, blockchain and NFTs, and TikTok
- Brand partnerships: Creating compelling experiences for fans to drive growth in the industry
- Entertainment: Leveraging film, TV, streaming, music and gaming to promote sports, raise awareness and passion, and tell great stories
- NIL (name, image and likeness): The transformation of amateur athletics and the influencer economy
Global Sports Business Forum
Thank you to those who attended the second annual Global Sports Business Forum
![Beyond the Court: Culture, Community and Commerce thumb](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-beyond-the-court-v2.jpg?itok=-DgZUI2q)
Beyond the Court: Culture, Community and Commerce
![Harnessing Opportunity in the Business of Sports thumb](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-limitless-impact-v1.jpg?itok=_9ghrvK4)
Harnessing Opportunity in the Business of Sports
![Sports Case Competition Final Round](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb_-sports-case-competition.jpg?itok=ftAbN85s)
Team USC Solves the Conference Problem
![The Future is Here](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-the-future-is-here.jpg?itok=ShrZ5aZo)
Sports Media Partnerships
![The Next Generation of Pro Sports](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-the-next-gen-of-pro-sports.jpg?itok=XCOWAIb2)
What Does Values-Driven Global Growth Look Like?
![Making Plays](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-making-plays.jpg?itok=03dxlCu8)
Women Reshaping Sports Brands, Teams and Narratives
![Julie Uhrman, Valorie Kondos Field, Ann Meyers Drysdale](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-julie-u-valorie-kf-ann-md.jpg?itok=CkHVF464)
Empowering Women Who Lead in Sports
![Sports and Social Impact - Kenny Washington](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-sports-and-social-impact-kenny-w.jpg?itok=vtZXSNde)
Why the Los Angeles Rams Made Kingfish
![Moving The Needle](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-moving-the-needle.jpg?itok=na4I3m33)
A Conversation with NFL’s Anquan Boldin
![Sports, Tech, Fandom, Impact](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-sports-tech-fandom-impact.jpg?itok=2XysVEa8)
Partnerships that Empower Communities
![Empowerment Spotlight](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-empowerment-spotlight.jpg?itok=9Bv_BLg9)
A Conversation with Leigh Steinberg
![Games People Play](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-games-people-play.jpg?itok=T-Ae7bLT)
The Future of Interactive Entertainment
![Martin Jarmond, Andy Campion](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-martin-j-andy-c.jpg?itok=CVt_KWhb)
UCLA Bruins Talk Leadership in Sports
![AI and Gaming](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-ai-and-gaming.jpg?itok=XcPRc-Ef)
Redefining Game Development Teams
![E-Sports](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-e-sports.png?itok=hIORMg_4)
What Will Keep Fans Engaged?
![College Athletics: NIL](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-college-athletics-nil.png?itok=smc2GdyP)
What Athletes Need to Know about Name-Image-Likeness
![The Plays The Thing](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-the-plays-the-thing_1.jpg?itok=atzJnLmv)
Fan-Friendly Innovation in Sports Venues
![](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-analytics-and-fan-engagement.jpg?itok=liKvT2Ow)
Tracking Trends to Stay Competitive
![The Media Measurement Paradox](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-the-media-measurement-paradox.jpg?itok=gnm0YbJX)
What Persuades Advertisers to Spend on Sports?
![Game Changers](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-game-changers.jpg?itok=SzR2c_sQ)
Navigating the Intersection of Sports and Entertainment
![Brooke Singer Women's Football Alliance](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-brooke-singer-womens-football.jpg?itok=7dZtL8Td)
Gender Dynamics and Pay Inequity in Sports
![Sports Betting](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-sports-betting.jpg?itok=jQgL02YO)
Will Sports Betting Supercharge Gaming?
![Managing Nil](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-managing-nil.jpg?itok=28UlILRe)
The Business Sense of Name, Image, Likeness
![Influencers In Sports And Gaming](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-influencers-in-sports-and-gaming.jpg?itok=Vi5hnmhI)
Pro Gamers and Developers Get Down to Business
![Diversity In Gaming](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-diversity-in-gaming.jpg?itok=basOG_Zu)
Pro Gamers, Actors, Writers All Need to Be Represented
![Gamer Centric Economics](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-gamer-centric-econ.jpg?itok=TxHLQnFZ)
The Future of Digital Ownership
![On The Cover](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-on-the-cover.jpg?itok=lXMTAK3W)
Sports and Entertainment Partnerships in Gaming
![Metaverse Environments](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-metaverse-environments.jpg?itok=D6qOM3PM)
The Future of Gaming and Business
![Leign Steinberg Steinberg Sports And Entertainment](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-leigh-steinberg.jpg?itok=MP0EUs1y)
The Premiere Sports Agent on Players’ Rights and Safety
![Sports And LATAM Culture](/sites/default/files/styles/max_1300x1300/public/image/2024-02/2023-gsb-sports-and-latam.jpg?itok=DKyfdGq9)
Understanding Latin American Sports Fandom
![Nez Balelo Global Sports Forum](/sites/default/files/styles/max_1300x1300/public/image/2024-02/nez-balelo-v3.jpg?itok=jEzm8qcy)
Bringing Athletes to the World Stage
![What Skills Are Needed for Sports Analytics?](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-the-power-of-analytics-in-sports-bold-fill-2.jpg?itok=sYslAush)
What Skills Are Needed for Sports Analytics?
![Creating Positive Influence Through Sport](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-beyond-the-court-bold-fill.jpg?itok=EbAAnfVp)
Creating Positive Influence Through Sport
![How Will Los Angeles Shape the 2028 Olympic Games?](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-la28-innovation-purpose-and-scale-bold-fill.jpg?itok=Aj1ev8Ax)
How Will Los Angeles Shape the 2028 Olympic Games?
![A Fox Sports Strategist Leverages Fan Insights](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-understanding-fandom-bold-fill.jpg?itok=qdMwIwsj)
A Fox Sports Strategist Leverages Fan Insights
![](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-innovator-spotlight-the-jockey-experience-bold-fill.jpg?itok=0ft8TbKW)
The Role of NFTs and Web3 in Sports
![Opportunities in Sports](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes_economic_opportunities_in_sports.png?itok=27PwAphO)
A New NFT Marketplace for Basketball Hall of Fame
![Social Media, Sports Titles and Fandom](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-innovator-spotlight-tiffany-everett-ea-sports-bold-fill.jpg?itok=0GQ9j4sr)
Social Media, Sports Titles and Fandom
![Head Injury Recovery Through Innovation Tech](/sites/default/files/styles/max_1300x1300/public/image/2023-09/memes-innovator-spotlight-leigh-steinberg-bold-fill.jpg?itok=qEOS80kX)
Head Injury Recovery Through Innovation Tech
A Sports Conference in the Heart of the Sports Business Capital
Please join us at UCLA’s historic Pauley Pavilion for the second annual Global Sports Business Forum, hosted by the UCLA Anderson School of Management. The event will bring together an international cohort of decision makers and business professionals representing teams, leagues, media, talent agencies, brand partners and technology innovators, while showcasing the power of the sports community in Los Angeles — home to Super Bowl LVI, the 2022 MLB All-Star Game and the 2028 Summer Olympics.
![memes global forum pauley](/sites/default/files/styles/max_1300x1300/public/image/2022-08/global-sports-forum-pauley_0.jpg?itok=4IuFdzgd)
Questions?
CONTACT US: 310.825.7211 | entertainment.center@anderson.ucla.edu
2024 Speakers
![](/sites/default/files/styles/max_1300x1300/public/image/2022-09/NezBalelo_Office_002_1.jpeg?itok=UjqNCbi5)
Time | Agenda |
---|---|
8:00 – 8:40 a.m. |
Pre-Conference Seminar: Understanding Latin American Sports FandomHost: Christian Rodarte (B.A. ’05), Founder and Managing Director, Commonwell LLC
|
10:15 – 11:05 a.m. |
Game Changers: Navigating the Intersection of Sports and EntertainmentHost: Tiffany Everett, Global Social Media Lead, EA Sports, Electronic Arts
|
11:05 – 11:40 a.m. |
The Media Measurement ParadoxHost: Andrew Brandt, Executive Director, Moorad Center for the Study of Sports Law, Villanova Law School
|
11:45 a.m. – 12:30 p.m |
Analytics and Fan EngagementHost: Paul Brandano (’06), Executive Director, Master of Science in Business Analytics Program (MSBA), UCLA Anderson School of Management
|
12:30 – 1:30 p.m. |
Lunch |
1:30 – 2:05 p.m. |
The Play’s the Thing: Fan-Friendly Innovation in Sports VenuesHost: Bill Sanders, Chief Executive Officer, Cadence158
|
2:10 – 2:45 p.m. |
Fireside Chat-For the Players: Safety & WellnessHost:Mark Francis, Senior Sports Business Instructor, Lundquist College of Business and Warsaw Sports Business Center, University of Oregon
|
2:50 – 3:30 p.m. |
For the Athlete: What to Know About NILHost: Cindy Lin, Executive Director, Ziffren Institute for Media, Entertainment, Technology & Sports Law, UCLA
|
Time | Agenda |
---|---|
10:30 – 11:10 a.m. |
Panel: Securing the Metaverse: Protecting Gamers' Digital Assets
|
11:10 – 11:50 a.m. |
Panel: How to Get, Spend and Keep the NIL BagHost: Johnny Cruz, Director of Athlete Management, NIL, The Network Advisory
|
11:50 a.m. – 12:30 p.m |
Panel: How Betting Will Supercharge the Sports and Gaming EcosystemHost: Jim Guthrie (B.A. ’03, ’08), Associate Vice President, Brands and Properties, Wasserman
|
12:30 – 1:30 p.m. |
Lunch |
1:30 – 2:05 p.m. |
Fireside Chat with Brooke SingerHost: Arielle Moyal, Founder, Moyal Enterprises LLC
|
2:10 – 2:45 p.m. |
Innovation in Sports and Gaming |
Time | Agenda |
---|---|
10:00 – 10:30 a.m. |
Winning in EsportsHost: Hal Biagas , COO and General Counsel, Seven1 Sports & Entertainment Group
|
10:30 – 11:05 a.m. |
AI and Gaming: Winning in Esports
|
11:10 a.m. – 11:45 a.m |
Metaverse Environments and Their Impacts on Future Gaming and BusinessHost: Shana Douglass, aka Diamond Doll, Co-Founder NFT CLT and Y3K Innovation Summit
|
11:45 – 12:30 p.m. |
On the Cover: Sports and Entertainment Partnerships in GamingHost: Shana Douglass, aka Diamond Doll, Co-Founder NFT CLT and Y3K Innovation Summit
|
12:30 – 1:30 p.m. |
Lunch and Exhibits |
1:30 – 2:05 p.m. |
Gamer-Centered Economics: The Future of Digital OwnershipHost: Rachel Brissenden,Coalition Success Steward, Business Development & Web3 Partnrships, Opolis
|
2:05 – 2:45 p.m. |
Diversity in GamingHost: Kevin Winston, Founder, Digital LA
|
2:45 – 3:20 p.m. |
Influencers in GamingHost: Tony Bravado, Co-Founder, NFTCLT
|