Hengchen Dai is an Associate Professor of Organization Behavior and Behavioral Decision Making at UCLA Anderson School of Management. She received her bachelor’s degree from Peking University and her Ph.D. from the University of Pennsylvania. She conducts field studies with organizations across industries to understand what drives motivation, how to steer people toward far-sighted decision-making, and when behavior change interventions fail to scale and even backfire. She has published at leading academic journals such as Nature, Proceedings of the National Academy of Sciences, Academy of Management Journal, Management Science, Organizational Behavior and Human Decision Processes, Psychological Science, Journal of Consumer Research, and Journal of Marketing Research. Her research has been covered in major media outlets such as The Financial Times, The Wall Street Journal, CNN, Harvard Business Review, The New York Times, The New Yorker, and Freakonomics. Hengchen serves as a Senior Editor at Organization Science and is on the editorial review board of Academy of Management Journal. She has won numerous awards, including the Association for Psychological Science’s Janet Taylor Spence Award for Transformative Early Career Contributions, the Association for Psychological Science Rising Star Award, and the Cialdini Prize from SPSP. She was named one of the “World’s 40 Best B-School Professors Under the Age of 40” by Poets & Quants.